The world’s cheapest car has arrived on the scene. It is history, no doubt. It is a landmark in the annals of the automobile industry – the arrival of a car that the average man can also dream about having. It is an affordable and safe car, very compact and easy to manage. It is what is known as the “people’s car”.
The world has been waiting for the arrival of Nano. A much talked about car, surrounded by controversies, it finally made it. It will not only cater to the Indian market, but will also reach out to masses in Europe, UK and USA. It will be an international affair. Ratan Tata, the Chairman of the Tata Group has plans of marketing it in developing countries as well such as south-east Asia and Africa. There would be some changes to cater to the international market, but it will be at attractive prices. The car will be designed to meet up to European standards. “We plan to be in Europe in 2011″, says Ratan Tata in an interview given to Times of India. To cater to US market, redesigning efforts will be taken care of, which will take about three years to complete.
Nano will have a profound effect on the automobile industry. The possibilities of two wheelers providing price incentives and four-wheelers lowering their price are there. Also new entrants may enter the field to compete with Nano. Ratan Tata ,of course, candidly, says ” the car was redesigned not to be the cheapest but as an evolution in the mode of transport.”
The Newsweek magazine has called Nano to be part of “a new breed of 21st century cars.” The Wall Street Journal claimed it was a global trend towards smaller cars.
No doubt, Nano will receive much acclaim not only nationally, but internationally as well, as many people who perhaps felt they could never posses a car can do so now. Ratan Tata is definitely sure that his car Nano will make it abroad as well.
1 Comment
The Engine is at Rear but Battery is Placed at front my experince is t6hat it will give starting trouble.