Honda is all set to launch mass consumer bikes for Indian market as it feels that if it has to be top bike seller in India then it has to be be there in the segment where volumes are. Largest number of bikes are sold in India in the entry level segment and Honda does not have much to offer in that segment though it being world leader in the power bikes.
Honda Motorcycle and Scooter India lacked its presence in the 100 cc segment for Indian market since it parted ways with its partner Hero group that market leaders in the low end bikes. But now Honda has made its intentions very clear that is it has to be successful in India then its has to have its presence in the top selling entry level bikes.
Honda is going to start its 3rd plant in India where production is scheduled to start in the 1st half of 2013. The company wants to grab the market from none other then its former partner Hero Moto Corp. The 3rd plant at Bangalore is being launched with an intention to mass produce the bikes and is part of the complete game plan. Further to this they are also planning to have another 2 production units somewhere in Gujarat.
Honda has improved its sales figure for the month of July-August where its competitors Hero Moto, TVS Motors and Bajaj Auto all have gone down. Honda sales grew by 57% in July and by 39% in August. Now the company is all set to improve on its recent success and wants to keep this growth pace with introduction of very competitive bikes for Indian commuters. The company wants to increase the sales from 2.8 to 4 million units per year.
The Indian bike manufacturers might be worried by the advancements of Japanese bike maker as each one of the are trying to grab their share of the mass markets.